Understand what agency is and improve your relationship with clients.

One important aspect that is often overlooked in the industry is agency. Sadly, many agents struggle to explain how real estate agencies work, keeping clients in the dark. Taking the time to explain agency to your clients not only fulfills their requirements but also strengthens their relationships.

Today, I’m going to simplify the basics of agency, providing you with a guide to discuss it and enhance your client relationships.

Feel free to watch the full video or use these timestamps to browse specific topics at your leisure:

0:00 — Introduction to real estate agency relationships and why it’s important

0:55 — The role of the listing agent and listing agreement

1:21 — The concept of sub-agency

2:13 — Buyer’s agency bound by a buyer’s agreement

3:02 — Intermediary: Mediating between two separate individuals

4:57 — Wrapping up

If you have any questions or clarifications about the agency, feel free to call me or send me an email. I am always willing to share with you my experience and knowledge about real estate.